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Zendaya stars in a new campaign for Louis Vuitton highlighting the iconic Speedy bag.In the photos, she debuts a new curly pixie cut.She also is wearing a plunging blazer from the luxury house.
Zendaya does not need a premiere or press tour to slip into movie-star mode. On February 4, Louis Vuitton released a new campaign starring the Euphoria actor and longtime house ambassador, that reminded fans “fashion icon” should be among the many accolades featured next to her name.
The project, which was captured by Glen Luchford and directed by Roman Coppola, marks 130 years of the infamous Louis Vuitton Monogram.
Zendaya stars in new Louis Vuitton campaign.
Louis Vuitton
In the campaign, Zendaya pays tribute to the iconic Speedy bag, which, since its inception, has taken on many different forms in fashion history—serving as a playground for artistic collaborations and a canvas for hyper-personalization.
Dressed in a pinstripe vest and trousers—both of which are from the luxury house—Zendaya is seen seated next to the other star of the moment: the classic monogrammed duffle. Icons recognize icons.
Zendaya Coleman attends the Louis Vuitton Womenswear Spring/Summer 2026 show as part of Paris Fashion Week on September 30, 2025.
Getty Images
Of course, her influence in the beauty world has proven to be just as noteworthy. Need proof? Just take a look at her stunning hair transformation into a curly pixie cut that’s sure to inspire salon appointments everywhere.
As the brand shared in a press release, the bag was born in the early 1930s as “an expression of modernity and the freedom of movement” with its signature handles meant to capture “the spirit of a generation on the move.” Although the Speedy originally debuted in the 1930s as soft luggage, it didn’t get the Monogram treatment until 1959.
Zendaya at the 82nd Annual Golden Globe Awards in January 2025.
Amy Sussman/Getty Images
This isn’t the first time Zendaya has championed the silhouette. In December 2024, she became the face of the reimagined circa-2000s Louis Vuitton x Takashi Murakami collaboration. For the campaign, she posed alongside the Keepall, Venice, and Speedy models.
