www.bloomberg.com
A new study by the environmental nonprofit Changing Markets Foundation reveals a lack of scientific backing for beef producers’ environmental claims. The report analyzed 27 sustainability programs and found major gaps in transparency, specifically regarding methane reduction, deforestation, and water usage. Researchers criticized the industry for relying on “sustainable” labels and carbon offsets rather than implementing absolute cuts to emissions. The nonprofit urges stricter regulations to prevent greenwashing, emphasizing that bulk reductions in production are necessary to genuinely address the climate crisis.
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