techcrunch.com
Despite Angel City FC’s disappointing on-field performance, its commercial success became the blueprint for Monarch Collective, a $250 million fund exclusively focused on women’s sports, spearheaded by co-founder Kara Nortman. Monarch invests in established women’s sports leagues like soccer, basketball, golf, and tennis, emphasizing operational expertise to drive profitability. Nortman highlights the vast potential of the women’s sports market, stressing the need for systematic investment in infrastructure and governance to ensure sustainability beyond fleeting moments of popularity, learning from past instances of promising starts fading away.
