www.cnbc.com
Perfumer Jo Malone CBE believes the law needs to change regarding business sales. She specifically cites the practice of entrepreneurs selling their businesses including their personal names. While she doesn’t elaborate on the specific legal changes she advocates for or the reasoning behind her stance in this short statement, her comment implies a potential issue with the ongoing use of founders’ names by new owners after a company sale. This suggests a concern about brand control, personal reputation, or potentially consumer confusion.
