golf.com
The writer recalls the 2013 “Live Under Par” campaign from their college days, noting it remains the PGA Tour’s last truly bold marketing move. They contrast this with the current LIV Golf feud, suggesting the PGA Tour has become passive in its messaging. The writer argues the Tour needs a fresh, provocative campaign similar to Tiger Woods’ era to re-ignite excitement and capture the public’s imagination amidst the sport’s current divide.
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