www.bloomberg.com
Spotify Technology SA is raising the price of its premium subscription by 8% in a strategic push toward sustained profitability. The price increase will affect users in key markets such as the United States and parts of Europe. By adjusting its pricing structure, Spotify aims to bolster its revenue streams and improve financial stability. This move reflects the company’s continued focus on balancing investment in content and technology with the need to deliver long-term value to shareholders.
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