www.bloomberg.com
South Africa’s $4 billion beauty market is intensifying as retailers struggle with a sluggish economy and weak consumer confidence. Despite economic pressure, the sector remains resilient, driven by a demand for affordable luxury and self-care. Competition is fierce between established chains, international brands entering the market, and a booming informal sector. Retailers are adapting by widening product ranges, lowering prices, and enhancing in-store experiences to capture market share in this high-stakes environment.
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