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Ryanair has launched a “big idiot” promotional fare, offering a 2% discount on tickets in a satirical nod to the recent war of words between CEO Michael O’Leary and Elon Musk. The campaign emerged after O’Leary publicly rebuked Musk for enforcing a “no-phone” policy for Tesla employees during a meeting. In response, Ryanair referenced Musk’s infamous 2018 “funding secured” tweet, cheekily noting that while O’Leary might be difficult, he has never misled the markets like Musk. The airline confirmed the 2% fare is bookable, positioning it as a humorous jab at the tech mogul.
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