arstechnica.com
The content suggests Microsoft needs more imaginative strategies for Xbox Cloud Gaming beyond simply offering ad-supported streaming for previously purchased titles. Arguing that Stadia’s buy-first model failed, the author proposes better alternatives like 30-minute timed demos (potentially for watching ads), discounted ad-supported subscriptions, or pay-per-rental options. The core message is that Microsoft should experiment with flexible, low-barrier entry points to attract occasional players rather than relying on current, less impactful advertising methods.
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