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The Advertising Standards Authority (ASA) ruled against a Yorkshire Water advertisement following a complaint by River Action. The charity argued the ad misleadingly portrayed the company’s environmental performance. While Yorkshire Water claimed the ad accurately reflected their investment and commitment to improving water quality, the ASA determined it exaggerated their positive impact and omitted negative aspects like sewage discharges. The ASA concluded the ad created a misleading impression of Yorkshire Water’s environmental responsibility and therefore violated advertising standards. This ruling highlights the increasing scrutiny on corporate environmental claims and the need for transparency in advertising.
