golf.com
In 2015, Bob Parsons launched the PXG 0311 irons to a polarized market. Despite criticism over their $400-per-club price tag, high-MOI design, and large heads, the clubs performed exceptionally well.
Parsons bet that superior performance and a premium “no cost spared” manufacturing approach would win over critics—and he was right. These irons defied industry logic, proving consumers would pay a premium for quality, ultimately cementing PXG as a major player in the high-end golf equipment market.
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