www.bbc.com
Several retailers are facing scrutiny from the advertising watchdog for misleading consumers with unsubstantiated “sustainability” claims in their marketing. The watchdog is challenging the retailers’ use of terms like “eco-friendly” and “sustainable” without providing clear evidence to back them up. This action aims to protect shoppers from greenwashing and ensure that environmental claims are accurate and transparent, allowing consumers to make informed purchasing decisions based on genuine sustainability efforts. The watchdog is demanding clearer and more specific information to support the retailers’ assertions.
