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With a potential Paramount Skydance acquisition looming, the streaming service is incentivizing users to lock in current pricing. By offering a discounted annual subscription, the platform aims to secure immediate revenue and stabilize its subscriber base. This strategic move mitigates the risk of users leaving during the uncertainty of the hostile takeover. Ultimately, the service is preserving its value via long-term contracts to protect against potential price hikes or structural changes should the merger succeed.
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