techcrunch.com
Netflix is launching a new live voting feature globally on January 20 during the premiere of its live talent show, “Star Search.” Viewers can participate by making multiple-choice selections or rating performances on a five-star scale using their TV remote or the Netflix app.
These votes will be tallied in real-time but only during the live broadcast; viewers watching later on-demand cannot participate. This feature follows a successful test phase with “Dinner Time Live with David Chang.” Netflix aims to merge its push for live content and interactive gaming to deepen viewer engagement, allowing audiences to influence storylines and contestants directly.
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