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The integration of cannabis into traditionally non-related industries like fashion, lifestyle, and interior design signals a strategic shift towards mainstream acceptance. By embedding cannabis culture into these popular arenas, the industry aims to normalize its image and appeal to a broader audience. This blending of boundaries presents cannabis not just as a product but as a lifestyle element, potentially removing stigma and attracting new consumers who may have previously been hesitant. Ultimately, this crossover approach may be crucial for cannabis to shed its niche status and achieve widespread appeal.
