techcrunch.com
Black Friday online sales hit a record $11.8 billion in the US, according to Adobe Analytics, a jump from last year’s $10.8 billion, with projections showing Cyber Monday reaching $14.2 billion. This data offers insights into broader holiday shopping patterns, with Adobe forecasting $253.4 billion in total holiday spending. Salesforce tracked $79 billion globally on Black Friday, with $18 billion in the US, though price increases may mask diminished order volumes. Both firms noted AI’s growing influence, with Salesforce claiming AI impacted $22 billion in sales. In-store traffic data is mixed, with some sources indicating a decrease while others show a rise, particularly in department stores.
