arstechnica.com
Asus has confirmed it is exiting the smartphone business. Chairman Jonney Shih announced that the company will not add new mobile phone models in the future, putting an end to the Zenfone and ROG Phone lines. Asus will shift its focus toward AI products like robots and smart glasses.
While existing devices will continue to receive updates, Asus is known for lackluster support policies compared to competitors. The decision reflects a broader market trend, as declining sales and the dominance of giants like Samsung and Apple make it a tough business for niche players.
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