mashable.com
In 2025, Apple surpassed Samsung to become the world’s leading smartphone manufacturer, claiming a 20% market share compared to Samsung’s 19%. According to Counterpoint Research, Apple’s 10% year-over-year shipment growth—highest among the top five brands—was driven by strong demand in emerging markets and its expanded lineup, including the new iPhone 16e. While Samsung’s shipments grew 5%, buoyed by its A-series and premium models, it wasn’t enough to close the gap. Both companies are preparing for future product expansions, with Apple expected to release a foldable iPhone and Samsung planning to launch the Galaxy Z TriFold.
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