techcrunch.com
In 2025, Apple shipped a record 14 million iPhones in India, capturing 9% of the market—up from 7% the previous year. This growth occurred despite the overall smartphone market remaining flat at 152 million units, driven by increasing demand for premium devices.
While Vivo, Samsung, and Xiaomi led by shipment volume, Apple expanded its footprint through local manufacturing, new retail stores, and tailored pricing for services. Analysts expect India’s market to decline slightly in 2026, though the premium segment is projected to continue expanding.
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