techcrunch.com
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Despite a fifth consecutive year of declining downloads, global mobile app consumer spending surged 21.6% to $155.8 billion in 2025, driven by the subscription economy. While downloads fell to 106.9 billion, developers successfully monetized existing users. Notably, non-game app spending grew 33.9% to $82.6 billion, outpacing mobile game revenue, which reached $72.2 billion. This shift toward monetization has fueled investment in supporting ad-tech and subscription businesses. The U.S. market mirrored this trend, with spending up 18.1% to $55.5 billion despite a 4.2% drop in downloads.
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