In a vulnerable YouTube video titled I Quit, prominent Twitch streamer Kai Cenat announced the launch of his high-end clothing brand, Vivet. The 23-minute cinematic film explores Cenat’s mental state and his desire to pivot beyond content creation. After an emotional conversation with his mother about seeking fulfillment, the video travels to Italy to document the brand’s denim manufacturing and craftsmanship. Motivated by a desire to achieve new goals, the launch signals Cenat’s definitive move toward the fashion industry and a new chapter focused on design.
