mashable.com
OpenAI is officially bringing ads to ChatGPT. The company confirmed plans to test ads with U.S. users on free and Plus tiers, while Pro, Business, and Enterprise tiers will remain ad-free. This move follows months of user frustration regarding “suggestions” that felt like ads and aligns with CEO Sam Altman’s previous openness to the idea.
OpenAI frames this as a trade-off to expand access to intelligence without higher costs. Ads will be clearly labeled, shown only when relevant to the conversation, and excluded from topics like health or politics. Users can dismiss them or turn off personalization, but this shift confirms AI search is moving toward a commercialized model to cover massive operating expenses.
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