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Lasting twenty years, Vail Resorts’ Epic Pass and Alterra’s Ikon Pass transformed skiing into a global subscription model. By selling passes prior to winter, these conglomerates secured capital for infrastructure and technology. However, this consolidation has driven overcrowding and backlash from locals and employees. As Scarlet Fu analyzes, the dominance of these mega-passes has provoked a counter-movement, encouraging some resorts to remain independent despite the industry pressure.
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