www.bloomberg.com
Saudi Arabia’s Vision 2030 seeks to diversify the economy and reshape its global image by shifting away from oil reliance toward tourism. Crown Prince Mohammed bin Salman is backing massive investments in luxury resorts, cultural destinations like AlUla, the Red Sea project, and upgraded infrastructure. Leaders from the Red Sea Global and Royal Commission for AlUla aim to attract tens of millions of visitors annually. However, experts note that success depends on securing foreign capital, navigating global competition, and managing profound social change within the Kingdom.
Read More
