techcrunch.com
TikTok has launched a standalone app called PineDrama in the U.S. and Brazil, focusing on “microdramas”—bite-sized, one-minute fictional episodes.
Currently free and ad-free on iOS and Android, the app offers endless vertical recommendations across genres like romance and thriller. This move positions TikTok against competitors like ReelShort and DramaBox in the rapidly growing microdrama industry, projected to reach $26 billion in revenue by 2030. Unlike Quibi’s failed high-budget attempt, these platforms utilize low-budget, fast-paced storytelling to hook viewers. With PineDrama, TikTok aims to dominate yet another media category beyond social media.
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