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Meera Bhatia, Fabletics Brand President and COO, recently discussed the athleisure market and activewear competition on Bloomberg’s “The Close.” She emphasized Fabletics’ strategic investment in proprietary technology, which powers both their e-commerce platform and physical retail experiences. This tech-first approach helps the brand differentiate itself in a crowded marketplace and supports their unique membership model. Bhatia’s insights highlight how Fabletics is leveraging digital integration to enhance customer engagement and maintain a competitive edge in the evolving activewear industry.
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