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The PGA Tour solved its “Brooks Koepka problem”—the embarrassing optics of having a LIV Golf star feature prominently in its promotional material for the upcoming PGA Championship—by digitally removing Koepka from the ad. While the original commercial featured a tense five-man rivalry including Koepka, Jon Rahm, Scottie Scheffler, Rory McIlroy, and Justin Thomas, the updated version simply removes Koepka and scales up the remaining four to fill the frame. This simple solution avoids the complex dilemma of promoting a competitor while acknowledging Koepka’s status as the defending champion at Oak Hill.
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