Google is launching the Universal Commerce Protocol (UCP), an open standard designed to enable “agentic commerce”—where AI agents complete tasks for users. Co-developed with industry leaders like Shopify, Target, and Walmart, UCP establishes a common language for AI agents to interact across the entire shopping journey, from discovery to support. Compatible with existing protocols, UCP aims to unlock retail growth by making agent interactions seamless and open for everyone.
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New tech and tools for retailers to succeed in an agentic shopping era
