www.nbcnews.com
Margaret Talev of NBC News analyzed focus groups of Trump voters in New Jersey and Virginia who flipped to support Democratic gubernatorial candidates in 2025. These “Deciders,” as part of NBC’s 2025 series, offered insights into the motivations behind their shift. The focus groups, conducted by Syracuse University and research firms Engagious and Sago, aimed to understand the factors influencing voters who had previously supported Trump but then opted for Democratic leadership in key state elections. The analysis suggests evolving political landscapes and changing voter priorities are reshaping traditional partisan allegiances.
