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Proya, a Chinese beauty brand, achieved a milestone by surpassing 10 billion yuan in sales last year, making it the first domestic company to reach this benchmark. Driven by this success, its billionaire founder is now actively seeking acquisitions of European beauty brands to expand the company’s global reach and diversify its portfolio. This strategic move signifies Proya’s ambition to compete on an international stage and establish a stronger presence in the global beauty market.
