www.bloomberg.com
Teen-focused retailers like American Eagle and Urban Outfitters are increasingly popular Black Friday destinations, surpassing traditional mall stalwarts like Macy’s and Nordstrom. Data suggests younger consumers prioritize these brands, fueled by online engagement and appealing product selections. This shift signifies a changing retail landscape where specialty retailers with strong online presences and targeted marketing strategies are capturing a larger share of holiday shopping dollars, impacting the traditional dominance of department stores during Black Friday.
